Value for Sponsors
PBS is the leader in television’s most prestigious programming. This reputation
is extended to PBS underwriters. They are industry leaders with commitments to quality and excellence. Two-thirds of PBS viewers prefer to purchase from PBS sponsors. (PBS Sponsorship—Awareness and Impact on Quality Perceptions, Harris Interactive, August, 2006)
Broadcasting PBS Programming
PBS programs, are broadcast many times, with sponsor identification attached.
The content of Green Living episodes are “evergreen,” allowing them to be shown on PBS, educational channels and in classrooms many times over the coming years.
Ancillary Products and Sponsor Exposure
Green Living’s website will provide information about sponsors, links and additional exposure and support. The Green Living series will be packaged on DVD and promoted for educational viewing and sale to the public.
Green Living is produced for audiences age 16 and up because the various
subjects covered can be understood and implemented by that age range. Most
of the information presented in the series is brand new material about living in the Green Age of the 21st Century. Ultimately we, as a country, will be facing new ways to do things. The earlier people understand the challenges and the solutions; the better off we will be in the long run. The presentation of the lessons in Green Living will appeal to a younger demographic through graphics and a format with a fast pace, while still entertaining a broad audience.
Viewers Prefer PBS Sponsors
This high level of viewer engagement and satisfaction leads to positive results for sponsors. In the 2006 Harris Interactive poll, viewers indicated an overall appreciation for sponsors, rated more highly those companies they recognized as PBS sponsors, and indicated that they would choose to purchase from PBS sponsors.
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